Free Our Voices is a global pro-bono campaign for Child Helpline International, created to raise awareness around the millions of children whose calls for help go unanswered each year because so-called toll-free numbers are not truly free in many countries, placing a barrier between children and the help they need. Grounded in the UN Convention on the Rights of the Child, which recognises every child's right to be heard and protected, the campaign generated a collective volume of voice signatures to encourage telecom providers to waive these costs and support access to help as a basic human right. The initiative launched through two films—one teasing the idea, the other introducing the movement—leading audiences to an interactive online petition where people could sign using their voice for a collective call for change.