Born and raised in Wisconsin, I have design and architecture running through my blood—my father was a designer, and my grandfather an architect under Frank Lloyd Wright. My own journey took a winding path, studying Biology and Chemistry, then Landscape Architecture, where I made my first film about public art in Minneapolis. All those experiences connect to inform my approach today.

For the past 20 years, I've been on a global adventure, living and working in the US, Europe, and China in international design and production. I've been based in Amsterdam for the past 17 years—a place I love where craft meets the streets and innovation blends naturally with art and fashion.

Throughout my career, I've focused on leading complex creative work and productions, finding and nurturing emerging talent to help them discover their voice and superpower, and connecting the dots that others often overlook. My established and constantly growing global network allows me the wonderful opportunity to bring the right people together at the right time.

After co-founding The Kennedys at Wieden + Kennedy Amsterdam and later The Salt Society, I've built teams, mentored emerging creatives, and produced work big and small for brands big and small. And I'm almost always ready for what's next.